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How to Conduct Surveys: A Step-by-Step Guide, by Arlene Fink
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The Fourth Edition of this book shares the same goal as the previous editions: to guide readers to developing their own rigorous surveys and to evaluate the credibility of other ones. This new edition continues to give practical step-by-step advice on how to achieve the goal. Written in the same clear and accessible style as her other works, author Arlene Fink has completely revised this edition to reflect changes in the way people prepare surveys, use them with the public, and report the results.
Key Features
- Covers new content, including a section on the internal and external validity of research designs
- Reflects changes in the way people prepare surveys, use them with the public, and report the results with increased emphasis on online surveys
- Presents a new section that appears throughout the book call Making the Decision that help the reader make informed choices by offering guidance in choosing survey types, question types, sampling strategies, research designs, and data analytic methods
- Includes a new end of chapter feature called Summing Up sections to make sure the reader understands the most important concepts
- Offers a completely revised data analysis chapter to take into account the availability of statistical programs with a new section on analyzing qualitative data from open ended questions
- Provides a new section on internal and external validity of research designs with more information on Likert scales, cross tabs and downloading data from online surveys
- Gives readers links to exemplary “surveys in practice”
- Contains fully updated examples and references
Praise for How to Conduct Surveys, Fourth Edition
“The book is extremely well organized and covers the broad subjects necessary to successfully design, test, administer, analyze, and report a survey.”
-R. Steven Daniels, California State University, Bakersfield
- Sales Rank: #904397 in Books
- Brand: Brand: Sage Publications, Inc
- Published on: 2008-09-29
- Original language: English
- Number of items: 1
- Dimensions: .40" h x 6.90" w x 9.70" l, .55 pounds
- Binding: Paperback
- 136 pages
- Used Book in Good Condition
Review
"The questionnaire design section contains many examples of how not to word questions. . . . The section on scaling is also useful and evaluators in education especially will find the summary of benefit. There is also a good section on types of evaluative research designs that might use surveys. Longitudinal surveys and normative designs are summarized concisely and clearly."
(LA REVUE CANADIENNE D'EVALUATION DE PROGRAMME) About the Author
Arlene Fink (Ph.D.) is Professor of Medicine and Public Health at the University of California, Los Angeles and President of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) Paris, France and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of over 130 peer-reviewed articles and 15 textbooks.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Jackie
This book was very helpful to me. I used the step by step guide to design my survey.
5 of 5 people found the following review helpful.
Solid guidelines for Survey
By E. Robinson
This was a good book for amateurs or those who have not been formally trained on the art of survey's. Covers all the rules and checkpoints for creating and conducting a survey.
2 of 2 people found the following review helpful.
Easy to Follow
By Robin A. Hattori
Fairly easy to follow and helpful for the novice survey designer. I bought for a class and will likely keep it after the class is over because it could come in handy.
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