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Focus Groups: A Practical Guide for Applied Research, by Richard A. Krueger, Mary Anne Casey
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The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices.
Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees.
This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.
Key Features
- Offers the latest on telephone and Internet focus groups
- Provides suggested focus group questions that help students construct quality questions that engage participants and produce dependable and valid results.
- Gives solid information on organizational focus groups
- Presents ways on how to recruit participants to the focus group
- Contains a number of practical tips that actually work. It is written for the person who has to plan, recruit, develop questions, moderate, analyze and report the results.
- Incorporates icons throughout the book that offer tips, examples, additional resources and others bits of practical information.
Intended Audience
This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.
- Sales Rank: #214816 in Books
- Published on: 2008-10-15
- Original language: English
- Number of items: 1
- Dimensions: .70" h x 7.60" w x 9.00" l, 1.05 pounds
- Binding: Plastic Comb
- 240 pages
Review
"The best 'How To' focus groups book on the market." (Jay Rayburn Adoption Reply Card 2009-05-01)
"The appearance of this timely new edition is likely to prove useful to a wide spectrum of potential users, including educators and students as well as researchers, planners, and evaluators in diverse fields of governmental operations, healthcare administration, education, and nonprofit organization management. Krueger and Casey have successfully provided users across many fields with exactly what the title describes: a practical guide for applied research." (Robert G. Brunger The Canadian Journal of Program Evaluation 2010-01-04)
About the Author
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.
Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good general coverage of focus group methodology - quick and easy read.
By BKW
I was trained as a focus group researcher more than 20 years ago, and used to do focus groups as part of my job. I haven't done any for a long time, and bought this book as a handy refresher. Krueger and Casey are two of the main authorities writing about focus group today, and this book seems to have been written as a textbook for an introductory class in qualitative methodology. That's all I needed - just wanted to dust off my skills. This was a quick read and helped me remember some things I haven't used in a long time. I think this would also be a handy guide for someone new to focus groups.
4 of 4 people found the following review helpful.
Focus Group
By Majdi Quttainah
This book is an excellent guide to those who have interest in conducting qualitative research. It guides the reader to a step by step to conducting a grounded research as well as how and why to ask questions. I recommend this book where it is an excellent source for beginners and complicated qualitative researchers.
1 of 1 people found the following review helpful.
Practical Guide to Focus Groups
By Elizabeth T. Smith
The best way to learn how to run focus groups is by apprenticing with an experienced master who is willing to teach you everything s/he knows. Failing that, read this book.
This delightfully straightforward manual tells you what you need to know to conduct solid focus groups. Unlike many research methods books, these authors use plain English and transparent language. It provides an especially good section on data analysis that I've read a number of times and continue to learn from. The authors also teach workshops on focus groups that are well worth attending if you can.
Some researchers see focus groups as a lazy or inadequate method of research. I'd argue that focus groups answer some questions that cannot be answered in any other way. The method is one of a number of valuable tools that belong in every qualitative researchers bag of tricks.
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