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The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance―as well as the rapid changes in the media environment that have occurred during the past 20 years―this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead.
COVERAGE
- Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects.
- Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research.
- Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
- Part IV reflects a dominant trend in the media effects literature―that of persuasion and learning―and traces related theoretical perspectives through the various contexts in which media may have such effects.
- Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts.
- Part VI highlights a concern central and unique to the communication discipline―message medium―and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.
- Sales Rank: #821039 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2009-09-11
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.10" h x 1.50" w x 7.00" l, 2.85 pounds
- Binding: Hardcover
- 656 pages
- Used Book in Good Condition
Review
"Nabi and Oliver organize their book more categorically and provide what they call a bird's-eye view of the field, chapters put the various theories into historical perspective. The emphasis on new media also sets this volume apart from the others and makes it a worthy addition to the literature." (P. J. Kurtz 2010-02-16)
About the Author
Robin L. Nabi (PhD, Annenberg School for Communication, University of Pennsylvania, 1998) is an associate professor of communication at the University of California, Santa Barbara. Her research interests focus on discrete emotions’ influence on message processing and decision making in response to media messages that concern health or social issues. Her work has appeared in numerous communication journals, and she has served on several editorial boards, as the chair of the Mass Communication Division of the International Communication Association, and as a co-editor of Media Psychology.
Mary Beth Oliver (Ph.D., University of Wisconsin, Madison, 1991) is a professor in and co-director of the Media Effects Research Lab in the College of Communications at Penn State University. Her research and teaching focus on media effects, with an emphasis on media entertainment, media and emotion, and media and social cognition. She was a Fulbright Research Scholar in New Zealand and served as Chair of the Mass Communication Division of the National Communication Association. She is co-editor with Jennings Bryant on Media Effects, Advances in Theory and Research (3rd ed.), and is former co-editor of Media Psychology, former associate editor of the Journal of Communication and Communication Theory, and former book-review editor for the Journal of Communication.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Textbook is adequate. Student Renters: Beware of apex_media book rental fulfillment - Unscrupulous company!
By Michael
The SAGE Handbook of Media Processes and Effects textbook is an adequate overview of mass media theory and effects research. The various clusters and camps of effects paradigm and social science dispositions are explicated clearly therein. The book is a bit behind the curve with regard to the convergence of recent neuro-physiological research into media effects on individuals and society happening now, but this has to do with the difficulty of merging the pseudo-science of cognitive studies with the hard science of biology. Much of this new research is making the old discipline of communication inquiry via the study of cognitive processes almost entirely obsolete. Media effects research on brain biology is revolutionizing our understanding of the detriments of adverse media. But for the condensed 3 week course I was in, this book was handy.
However, be very cautious of apex-media and their textbook rental practices. They sent me a book that was in terrible condition. The spine was broken and the hardcover was barely hanging on. I immediately left seller feedback of this rental and the company - apex-media - in my AMAZON acct. That note saved me serious money. When my short course was over I promptly shipped the book back, then about a week later I received notice that the rental was rejected and my credit card was charged a stunning $234. I was livid. I called AMAZON and provided the seller feedback note on the rental and the date it was written, demonstrating my concern with the "not as described" condition of the text. I couldn't afford to ship the book back and wait for a replacement due to the condensed nature of the course, so was forced to make do. Thankfully, I have an amazing relationship and history of mutual trust with AMAZON, so they instated a full refund. Apex-media is a thoughtless, unscrupulous supplier. Cover yourself with feedback notes! Call AMAZON immediately if Apex-media sends you a garbage-ready textbook!
0 of 0 people found the following review helpful.
A wonderful resource
By jessreviews1
I highly recommend this book to students and scholars alike. The chapters are understandable yet "meaty"--they contain lots of useful information and citations. The breadth of topics addressed by this handbook is also wonderful.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Very enjoyable read!
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