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Pricing Strategies: A Marketing Approach, by Robert M. Schindler
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Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.
- Sales Rank: #954376 in Books
- Published on: 2011-10-11
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 1.00" w x 7.40" l, 1.70 pounds
- Binding: Hardcover
- 416 pages
Review
This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area. (Randolph E. Bucklin 2011-09-02)
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